Is it about producing content no matter what? Or is it about building trust with content, conveying the brand’s voice in the right way? Is it about content written quickly and carelessly? Or content that is properly edited, useful to people, maybe even a bit unconventional?
In this article, we wanted to examine the power of content and its relationship with building trust. Let’s first touch on some common fundamental mistakes about content.
SEO Focus (But How Far?)
Here’s another problem: Content written for SEO alone becomes limited when that’s the only goal. Writing content to be “crawled” rather than “read” is not the right approach. Content stuffed with keywords does not mean meaningful content. In fact, not long ago (August 2024) Google made a statement, stating that algorithms have changed to focus on content being “useful” and truly “readable.”
Quote:
“This update is part of our efforts to improve the quality of our search results and aims to show content that is genuinely helpful to people more, and to show content that appears to be created solely to perform well in Search less.”
Other Mistakes
- Blog posts that start with “Hello friends!”: If you want to build a professional relationship with the reader, you shouldn’t overdo the sincerity.
- Titles like “10 Shocking Facts!”: Such clickbait will undermine the reader’s trust.
- Presenting data without citing sources: For example, if you present a statistic, you must always show its source.
Trust Issue
Hundreds of thousands of blog posts, social media posts, email newsletters, and ad copies are published every day. But how many of these contents really leave a mark? How many create the feeling of “this brand understands me”?
Very few! Because nowadays, producing content is easy but inspiring trust is hard. When it comes to the same sentences and the same formats, it’s impossible to talk about originality in content. That’s why readers don’t feel trust when they encounter the brand’s content.
You may be working to increase your brand’s value. In digital marketing, there are various types of content and plenty of channels… However, it’s important to remember that there isn’t just one ultimate goal. Our goal is not just awareness and visibility.
Here’s the truth we must not forget: Content is a form of communication. From the perspective of written content, the reader is the person we address, engage, and try to attract. (We’re skipping topics like pleasing algorithms or writing for SEO.)
What were we saying? In short, content should create an impact on the reader! If that impact inspires trust, it means a great result for many brands. Now let’s delve a little deeper into building trust with content.
What Does Trustworthy Content Mean?
For content to inspire trust, one of the first conditions is that it shows the brand’s intent in the eyes of the reader. If the intent of the content is to provide real information, make the reader’s life easier, and reflect the brand’s values—and it succeeds in doing so—it will “inspire trust.”
On LinkedIn, Pierre Herubel shared an article titled “The 3 Layers of Content Marketing” which serves as a roadmap for building trust. We’ve summarized a section of the article for you:
- Start from your target audience’s problems and motivations. Examine people’s buying journeys.
- Choose which ideas, channels, formats, and types of content you will use. At this stage, think “What would be better for our audience to see?”
- Work with good copywriters and editors (and translators should be included as well).
The 5-Layer Editing Process Behind Good Content
Not only producing content but also editing it meticulously is one of the cornerstones of building trust.
The article “5 Layers of Editing to Produce a Good Quality Writing” written by Wahyuni Sapri and published on Medium, explains how quality writing is built in five basic steps:
- Content Editing
Is the message clear? Is the subject integrity maintained? - Structural Editing
Are the placement of headings, reading flow, and transitions smooth? - Line Editing
Are the sentences clear, natural, and meaningful? - Copy Editing
Are there any spelling or punctuation errors? - Proofreading
Final review before publication
On the other hand, especially “Content Editing” and “Line Editing” it is necessary to know that the main point at these stages is not technical editing. At this stage, editors should emotional clarity work to bring to the content. Because content that does not feel sincere to the reader will not inspire trust either.
Sources Focusing on Trust in Content
Important Articles:
- Attention vs.Trust: Which Should Content Marketers Prioritize? – Robert Rose
- Why Trust Is the New Marketing Currency – Alex Jasin
- Building Trust In The AI Era: Content Marketing Ethics And Transparency – Chelsea Alves
An Important Video:
- Start With Why – Simon Sinek / TEDx Talks
An Important Podcast:
Build Your Content the Right Way, Earn Trust
If you want to make a difference in the world of content, it is important to instantly connect with the reader and provide real value.
SatoLOC and SatoLOC Insight support you on this journey:
- Content localized in 20+ languages
- SEO-compatible but written for people
- Content production that stays true to your brand tone
- A system that combines automation + editor review
To welcome users with an understandable application in their local languages, solve their problems, and maximize user experience, SatoLOC is with you. With its B2B focus and quality service, we provide professional support to companies in both translation and content work.
Contact us now.
If you would like to get to know our data-driven artificial intelligence solutions tool SatoLOC Insight, developed for the localization and content industry, please click the link below:
SatoLOC Insight
